BACKGROUND

The Selfie Lottery was a greenfield project and run as an internal start-up owned by Submission Technology. It's main purpose was used for lead generation. Submit a selfie image to be entered into a daily cash prize draw.

This work was completed whilst working as Senior Graphic & Digital Designer at Submission Technology.

PROJECT BRIEF

The task was to brand the product and create a responsive site.

PROCESS & DELIVERABLES

• Interview senior stakeholders and gather requirements
• Carry out competitive analysis on lottery sites
• Create many mood boards and style guides for the graphic direction to be approached
• Development of the logo
• Create low fidelity mobile wireframes from the requirements using Balsamiq
• Develop user flows for taking and choosing an image
• Carry out user testing within the company and then testing externally using UserTesting.com
• Move onto mid fidelity for tablet and desktop also using Balsamiq
• Work up high fidelity visuals and hand over the visual specification to the development team.