Croggles
Digital gamification platform
Overview
Primarily a lead generation site where users complete offers, win prizes and earn money in a game like environment.
Role
UX UI design
Illustration
Character design
Tools
Adobe Photoshop
Illustrator
Date
2014
Summary
Croggles was a UK based website where you can get paid to complete offers. Making money through the website was designed to be a safe, easy and fun activity. The site hosted companies that offered users various subscriptions. When taken up by a user a commission is paid and then shared with the user.
I led design and collaborated with a Product Manager and a small team of developers.
The challenge
Key business stakeholders wanted the creation of a group of characters plus backstory around what a croggles was and to include gamification to increase the level of engagement.
My goal was to design a responsive site needed to look fun and simple to use. The main requirements were transparency and friendliness and the platform needed to be easily understandable by people without any specific knowledge regarding completing offers and winning prizes.
The solution
Process
- Gather requirements from the product manager and research other money saving platforms
- Provided onboarding to increase engagement and user retention
- Research and learn about gamification
- Create mood boards and establish the visual direction
- Create the croggles characters and all the illustrative assets required
- Create low and mid fidelity wireframes
- User test internally and iterate accordingly
- Produce high fidelity visual specification and hand over to the development team.
Landing page
Onboarding
How to play
Personal goal and Top 10
Onboarding, Top 10 and Offers
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