Digital gamification platform

Primarily a lead generation site where users complete offers, win prizes and earn money in a game like environment.

UX UI design
Illustration
Character design

Adobe Photoshop
Illustrator

crogglesHerocrogglesHero

Summary

Croggles was a UK based website where you can get paid to complete offers. Making money through the website was designed to be a safe, easy and fun activity. The site hosted companies that offered users various subscriptions. When taken up by a user a commission is paid and then shared with the user.

I led design and collaborated with a Product Manager and a small team of developers.

The challenge

Key business stakeholders wanted the creation of a group of characters plus backstory around what a croggles was and to include gamification to increase the level of engagement.

My goal was to design a responsive site needed to look fun and simple to use. The main requirements were transparency and friendliness and the platform needed to be easily understandable by people without any specific knowledge regarding completing offers and winning prizes.

The solution

Process

  • Gather requirements from the product manager and research other money saving platforms
  • Provided onboarding to increase engagement and user retention
  • Research and learn about gamification
  • Create mood boards and establish the visual direction
  • Create the croggles characters and all the illustrative assets required
  • Create low and mid fidelity wireframes
  • User test internally and iterate accordingly
  • Produce high fidelity visual specification and hand over to the development team.
homepage-1_01homepage-1_01
homepage-1_02homepage-1_02

Landing page

Onboarding

how-to-playhow-to-play

How to play

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Personal goal and Top 10

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Onboarding, Top 10 and Offers

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