PROJECT
Croggles.co.uk
SUMMARY
Responsive lead generation site with gamification
ROLE
UX UI design
Illustration
Character design
COMPANY
Submission Technology
TOOLS
Adobe Photoshop
Illustrator
DATE
2014


BACKGROUND
Croggles.co.uk was an internal start-up owned by Submission Technology. Users are encouraged to complete offers, win prizes and earn money in a game like environment.
This work was completed whilst working as Senior Graphic & Digital Designer at Submission Technology.
PROJECT BRIEF
A responsive site was required that looked fun and simple to use. To include gamification and the creation of characters.
PROCESS
• Gather requirements from the product manager and research other money saving platforms
• Research and learn about gamification
• Create mood boards and establish the visual direction
• Create the croggles characters and all the illustrative assets required
• Create low and mid fidelity wireframes
• User test internally and iterate accordingly
• Produce high fidelity visual specification and hand over to the development team.








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