Summary

Clickwork7 was a start-up wanting to launch as a global performance marketing network which is a lead generation and affiliate network. A competitive market needed an impactful concept to stand out from their competitors.

The clients would be advertisers who are looking to acquire leads, sales or mobile application installs and publishers or the affiliates who would be rewarded for their referral activity.

The challenge

My brief was to create and design all printed and digital media the company was going to need to enter the market.

The solution

Process

Utilising both my digital and graphic skillset.

Digital process:
Competitor analysis and online research were required to understand the market. As a newly formed start-up, it did not have a visual identity, so I also worked closely with the product manager to design and deliver a corporate logotype for the platform, as a well as brand identity that could be used online as well as offline on corporate communications.

From early discussions about requirements with the product manager, I initially created a site map and moved onto laying out page templates, agreeing content hierarchy and functionality. This led onto producing low fidelity wireframes of the site using Balsamiq, this helped with talking over the early design.

I began to work on the user interface of the site, assimilating all the elements of the new brand identity into the design, such as colour, typography and graphic elements. Moving then onto high fidelity using Photoshop and Illustrator. Creating and producing all hero imagery. I put together a prototype in that I could share with the business stakeholders and development team.

Print materials and exhibition stand:
Sourced and liaised with printers. Preparing and delivering artwork specification and over seeing the print production process.

Reflection

An enjoyable project that let me work on both print and digital, it allowed me to use the large and broad skill set I have.